3 Tips for Writing Good Press Releases

As a part time writer, you may find clients calling on you for press release writing services. And even if they don’t, you can write press releases to help get the word out about your company. Don’t be scared–they aren’t hard to write. Just different. Here are a few tips to get you started.

1. Keep them short and to the point. Don’t let people try and tell you there’s a target word count for press releases. There isn’t. Keep them precise and concise. No extra info.
2. Avoid ad copy. A press release is purely informational. It’s not the time to try and con someone into buying your product or service. All you want to do is convey your new information. Period.
3. Use your keywords. When distributed across various online press release sites, your press release can result in some good back links. Make sure you use and link the proper keyword(s). Of course, as always, don’t overdo it!

Have you written any press releases yet? Have any tips to add? Tell us about your experiences in the replies!