5 Ways to Generate Freelance Writing Opportunities

by Eric Brantner

If you’ve been a part time freelance writer for any period of time, you already know all the major job websites for finding freelance writing opportunities. That’s not what this post is about. This post is about ways you can create your own opportunities. This is about creating writing gigs, rather than waiting for some company to post a gig that hundreds of other writers apply for.

So, how can you create your own freelance writing opportunities? It’s easier than you might think.

1. Build an optimized website—Even part time writers need their own websites. By creating a website that’s optimized for the search engines, you can attract traffic from searchers who need your writing services. Talk about an effective way to get more freelance writing opportunities!
2. Bid on Google ads—Search for any phrase on Google. Now, look on the right-hand side of the search results. See those ads? Companies pay by the click for those ads, and you can bid on ads related to your freelance writing services. Once you have a website set up, visit Google AdWords to learn how you can bid on ads to generate more freelance writing opportunities.
3. Attend local networking events—Business networking events take place almost every day if you live in a decent-sized town or city. Even though you’re a part time writer, you’re sure to be able to find at least 1 time a week you can attend one of these events and make some valuable contacts. This is when it’s a good idea to have a business card for your writing services.
4. Create a direct mail campaign—Direct mail is still very profitable when done correctly. The key is to have a well-defined niche you’re target. Once you decide on your audience, create a sales letter informing them of your services, how they stand to benefit by using you, and urging them to respond. You can drum up a lot of good leads this way.
5. Talk to complementary service providers—Buddy up with web designers, SEO companies, ad agencies, and other complementary companies to create a mutually beneficial partnership. Whenever your partner has a client who need content, he can refer them to you, and likewise, whenever one of your clients needs services offered by one of your partners, you can refer them. It’s a total win-win.

What are some of your tips for building freelance writing opportunities?